Noah Lemas on Blippy

I had read a couple of things about Blippy.com.   Like many others, I at first felt compelled to bleat out my negativity.  But I decided that maybe I should first have a look before I form something as important as my opinion.

While reading an article at Techcrunch, as part of research for an article I was writing for a client (yes, I surf the web for work…and they feed me beer at the end of the day, too), I followed a link to the Blippy site, with an “invitation code” at the ready.

And then I watched as Blippy had what must have been its biggest explosion of purchase tracking yet, an hours long frenzy while 250 or so new users from Techcrunch tuned into, and even contributed to,  a stream of what might best be described as purchase porn.

And then a funny thing happened.  I connected Blippy to my iTunes account and it began broadcasting my iTunes purchases.  I couldn’t resist.

Marketing madness in the form public displays of consumption.  It dawned on me quickly that the biggest spenders would provide the greatest entertainment factor.  Blippy will be dominated soon by the feeds of hyper-consumers whose purchases stream from their wallet into our consciousness.  It’s all very strange, really…but actually very intriguing.

Hey, watch me spend my money!